Leading clients is a contact sport. It’s one of the most important things I learned while at Account Executive College. This means that if I’m going to lead our clients successfully, I must be in front of them consistently and speak with them frequently.
Leading clients is a contact sport. As the Executive Director of Client Leadership (fancy title I know!) at Verge Pipe Media, I’ve learned that I have to roll up my sleeves and get dirty if I am to lead our clients successfully.