Digital Marketing, Career Growth

Top Social Media and Digital Marketing Certifications 

Each semester, I build professional development into lectures for my students. “Why?” you may ask. Well, as senior PR majors, nearly all of them are in the thick of the job hunt game, or soon will be. 

 

They’re normally eager for any practical advice as it pertains to landing that first job, or at least how to get ahead in the interview process. 

 

So, the first piece of advice I offer them is that in order to keep up-to-date with digital marketing trends, it is important to consistently learn new skills. They can gain these new skills by the plethora of social media and digital marketing certifications available online today.

Many of these social media and digital marketing certifications are free for digital marketers who are looking to get ahead with their personal brand in the constantly-evolving digital space.

To become a top candidate for that first digital marketing job, these social media and digital marketing certifications will give candidates an edge with recruiters looking for the best marketing talent.

Don’t just take my word for it. A Marketing Hiring Trends Report  from the U.S. Bureau of Labor Statistics shows the unemployment rate for marketing specialists was 3.6% during Q4 2024, and the rate for advertising and promotions managers was 2.3%.


Other marketing and creative positions with unemployment rates trending well below the 4.1% national average in December 2024 include web developers (0.3%) and editors (1.6%).


Top industries hiring for marketing and creative roles include business and professional services, manufacturing and transportation, and technology. Workers in all of these roles will need critical marketing and analytics skills. 

So how does one obtain these social media and digital marketing certifications that can clearly help you get hired in today’s job market by leveling up your skills? I’m glad you asked.

 

Tod Meisner

 

Below you can find a comprehensive list of both FREE and paid social media and digital marketing certifications easily available online today!

 

FREE HubSpot and Meta Certifications

FREE HubSpot Courses All in Once Place

FREE Meta Courses All in One Place

 

FREE Google Certifications

Google Digital Marketing Certificate

Google Career Certificates 
Google Ads Certification   

Google AdWords Display

Google AdWords Mobile

Google AdWords Video

Google Search Certification

Google Analytics Certification

Analytics For Power Users

Google Analytics 360

Google Digital Garage

Learn With Google

Google Data Studio

Google Tag Manager Fundamentals

Google Display and Video 360 Certification 

Google Campaign Manager Certification 

Google Creative Certification 

Google My Business

Google Ad Mob

Google Digital Unlocked

Google Search Ads 360 Certification 

 

FREE Digital Marketing Certifications

Job Prepped Digital Marketing Bootcamps
Fundamentals of Digital Marketing

Search Engine Marketing Certification 

Sales Funnel Mastery

E-Commerce Certification 

E-Mail Marketing Mastery Course

E-Mail Marketing Certification 

YouTube Certification

SEM Rush Academy

Amazon Advertising

Adobe Help Tutorials

Canva Design School

Codecademy

PPC University

SEO Training Course

Unbounce Landing Page Course

Content Workshop Copywriting

Content Workshop Graphic Design

Blogging for Business

Emarketing Blogging Certification 

Content Marketing for B2B

Content Marketing Certification 

Graphic Design Basics

Managing A Freelance Business

Finding A Job As A Content Marketer

Udemy’s Complete Digital Marketing Course

 

FREE Social Media Certifications

Job Prepped Digital Marketing Bootcamps
Snapchat Advertising Certification

X Ads Academy

Social Media Analytics

Social Data Analytics

Marketing on YouTube

Marketing on LinkedIn

Marketing on Twitter

Instagram Stories For Business

Social Media Monitoring

What Is Social?

Social Media Ethics

Social Media Bootcamp

Facebook Masterclass

LinkedIn Marketing

Top X Marketing Courses

Other FREE resources and courses to help you level-up


PAID Certifications

Job Prepped Digital Marketing Bootcamps
National Institute for Social Media Certifications 

Cision University Program

Cision PR Software Certification

ConvertedU by Lead Pages

Facebook BluePrint Certification – $150 per exam

GetResponse Digital Marketing Certification – $199 per course

Hootsuuite Platform Certification – $99 

Hootsuite Social Marketing – $199

Hootsuite Advanced Social Advertising – $249

AMA Digital Marketing Certification – $349

Copyblogger Content Marketing Certification – $399

Academy of Influencer Marketing – $95

Advanced Social Media Strategy – $999

Digital Marketing Institute Certifications – $1,995 and up

Online Marketing Certified Professional – Varies

StackSkills – Varies

 

Whether you are a current marketing professional, a marketing professor, or a student looking to get hired, these recommendations should be useful to you. 

 

Tod Meisner Digital Marketing

 

Utilize your newly acquired skills and knowledge to complete as many tasks as possible in order to secure your first job, achieve that desired promotion, or stay at the forefront of your field.

 

So what about you? What online social media and digital marketing certifications have you obtained that you’ve found to be valuable?

Author


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A proud ESFJ and Nurturer, I’m a challenger of people. I remain deeply concerned about the relational health and harmony of my teams. I am committed to protecting values and principles while understanding how certain actions, behaviors and initiatives affect people. Let's connect on Twitter: @todmeisner