Digital Marketing, Career Growth
Top Social Media and Digital Marketing Certifications
Each semester, I build professional development into lectures for my students. “Why?” you may ask. Well, as senior PR majors, nearly all of them are in the thick of the job hunt game, or soon will be.
They’re normally eager for any practical advice as it pertains to landing that first job, or at least how to get ahead in the interview process.
So, the first piece of advice I offer them is that in order to keep up-to-date with digital marketing trends, it is important to consistently learn new skills. They can gain these new skills by the plethora of social media and digital marketing certifications available online today.
Many of these social media and digital marketing certifications are free for digital marketers who are looking to get ahead with their personal brand in the constantly-evolving digital space.
To become a top candidate for that first digital marketing job, these social media and digital marketing certifications will give candidates an edge with recruiters looking for the best marketing talent.
Don’t just take my word for it. A Marketing Hiring Trends Report from the U.S. Bureau of Labor Statistics shows the unemployment rate for marketing specialists was 3.6% during Q4 2024, and the rate for advertising and promotions managers was 2.3%.
Other marketing and creative positions with unemployment rates trending well below the 4.1% national average in December 2024 include web developers (0.3%) and editors (1.6%).
Top industries hiring for marketing and creative roles include business and professional services, manufacturing and transportation, and technology. Workers in all of these roles will need critical marketing and analytics skills.
So how does one obtain these social media and digital marketing certifications that can clearly help you get hired in today’s job market by leveling up your skills? I’m glad you asked.
Below you can find a comprehensive list of both FREE and paid social media and digital marketing certifications easily available online today!
FREE HubSpot and Meta Certifications
FREE HubSpot Courses All in Once Place
FREE Meta Courses All in One Place
FREE Google Certifications
Google Digital Marketing Certificate
Google Career Certificates
Google Ads Certification
Google Analytics Certification
Google Tag Manager Fundamentals
Google Display and Video 360 Certification
Google Campaign Manager Certification
Google Search Ads 360 Certification
FREE Digital Marketing Certifications
Job Prepped Digital Marketing Bootcamps
Fundamentals of Digital Marketing
Search Engine Marketing Certification
E-Mail Marketing Mastery Course
E-Mail Marketing Certification
Content Workshop Graphic Design
Emarketing Blogging Certification
Content Marketing Certification
Finding A Job As A Content Marketer
Udemy’s Complete Digital Marketing Course
FREE Social Media Certifications
Job Prepped Digital Marketing Bootcamps
Snapchat Advertising Certification
Instagram Stories For Business
Other FREE resources and courses to help you level-up
PAID Certifications
Job Prepped Digital Marketing Bootcamps
National Institute for Social Media Certifications
Cision PR Software Certification
Facebook BluePrint Certification – $150 per exam
GetResponse Digital Marketing Certification – $199 per course
Hootsuuite Platform Certification – $99
Hootsuite Social Marketing – $199
Hootsuite Advanced Social Advertising – $249
AMA Digital Marketing Certification – $349
Copyblogger Content Marketing Certification – $399
Academy of Influencer Marketing – $95
Advanced Social Media Strategy – $999
Digital Marketing Institute Certifications – $1,995 and up
Online Marketing Certified Professional – Varies
Whether you are a current marketing professional, a marketing professor, or a student looking to get hired, these recommendations should be useful to you.
Utilize your newly acquired skills and knowledge to complete as many tasks as possible in order to secure your first job, achieve that desired promotion, or stay at the forefront of your field.
So what about you? What online social media and digital marketing certifications have you obtained that you’ve found to be valuable?
Author
A proud ESFJ and Nurturer, I’m a challenger of people. I remain deeply concerned about the relational health and harmony of my teams. I am committed to protecting values and principles while understanding how certain actions, behaviors and initiatives affect people. Let's connect on Twitter: @todmeisner
3 Comments
Shakira
I would love to be able to learn all of the free courses so I am going to start with Marketing on YouTube.
Fatima AmgadFa
I want to learn about digital marketing and google ads and social media marketing
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