Career Growth, Digital Marketing
Top Social Media and Digital Marketing Certifications
Each semester, I build professional development into lectures for my students. “Why?” you may ask. Well, as senior PR majors, nearly all of them are in the thick of the job hunt game, or soon will be.
They’re normally eager for any practical advice as it pertains to landing that first job, or at least how to get ahead in the interview process.
So, the first piece of advice I offer them is that in order to keep up-to-date with digital marketing trends, it is important to consistently learn new skills. They can gain these new skills by the plethora of social media and digital marketing certifications available online today.
Many of these social media and digital marketing certifications are free for digital marketers who are looking to get ahead with their personal brand in the constantly-evolving digital space.
To become a top candidate for that first digital marketing job, these social media and digital marketing certifications will give candidates an edge with recruiters looking for the best marketing talent.
Don’t just take my word for it. A Marketing Hiring Trends Report indicates that 62% of marketers are hiring for growth and nearly all of them are hiring digital marketers. Yet, only 19% of people with those skills are looking for jobs.
This represents a significant digital skills gap creating high demand for people who can demonstrate those skills.
So how does one obtain these social media and digital marketing certifications that can clearly help you get hired in today’s job market? I’m glad you asked.
Below you can find a comprehensive list of both FREE and paid social media and digital marketing certifications easily available online today!
FREE HubSpot and Facebook Certifications
HubSpot Social Media Certification
FREE Google Certifications
Google Analytics Certification
Google Tag Manager Fundamentals
Google Display and Video 360 Certification
Google Campaign Manager Certification
Google Search Ads 360 Certification
FREE Digital Marketing Certifications
Fundamentals of Digital Marketing
Search Engine Marketing Certification
E-Mail Marketing Mastery Course
E-Mail Marketing Certification
Content Workshop Copywriting
Content Workshop Graphic Design
Emarketing Blogging Certification
Content Marketing Certification
Finding A Job As A Content Marketer
Udemy’s Complete Digital Marketing Course
FREE Social Media Certifications
Snapchat Advertising Certification
Instagram Stories For Business
Other FREE resources and courses to help you level-up
PAID Certifications
National Institute for Social Media Certifications
Cision University Program
Cision PR Software Certification
Facebook BluePrint Certification – $150 per exam
GetResponse Digital Marketing Certification – $199 per course
Hootsuuite Platform Certification – $99
Hootsuite Social Marketing – $199
Hootsuite Advanced Social Advertising – $249
AMA Digital Marketing Certification – $349
Copyblogger Content Marketing Certification – $399
Academy of Influencer Marketing – $95
Advanced Social Media Strategy – $999
Digital Marketing Institute Certifications – $1,995 and up
Online Marketing Certified Professional – Varies
Whether you are a current marketing professional, a marketing professor, or a student looking to get hired, these recommendations should be useful to you.
Complete as many as you are able to use your newly gained skills and knowledge to get that first job, earn that sought after promotion or to remain on the cutting edge in your area of expertise.
So what about you? What online social media and digital marketing certifications have you obtained that you’ve find to be valuable?
Author
A proud ESFJ and Nurturer, I’m a challenger of people. I remain deeply concerned about the relational health and harmony of my teams. I am committed to protecting values and principles while understanding how certain actions, behaviors and initiatives affect people. Let's connect on Twitter: @todmeisner
2 Comments
Shakira
I would love to be able to learn all of the free courses so I am going to start with Marketing on YouTube.
Fatima AmgadFa
I want to learn about digital marketing and google ads and social media marketing