Career Growth, Digital Marketing

Top Social Media and Digital Marketing Certifications 

Each semester, I build professional development into lectures for my students. “Why?” you may ask. Well, as senior PR majors, nearly all of them are in the thick of the job hunt game, or soon will be. 


They’re normally eager for any practical advice as it pertains to landing that first job, or at least how to get ahead in the interview process. 


So, the first piece of advice I offer them is that in order to keep up-to-date with digital marketing trends, it is important to consistently learn new skills. They can gain these new skills by the plethora of social media and digital marketing certifications available online today.



Tod Meisner Digital Marketing


Many of these social media and digital marketing certifications are free for digital marketers who are looking to get ahead with their personal brand in the constantly-evolving digital space.


To become a top candidate for that first digital marketing job, these social media and digital marketing certifications will give candidates an edge with recruiters looking for the best marketing talent.


Don’t just take my word for it. A Marketing Hiring Trends Report indicates that 62% of marketers are hiring for growth and nearly all of them are hiring digital marketers. Yet, only 19% of people with those skills are looking for jobs.


This represents a significant digital skills gap creating high demand for people who can demonstrate those skills.


So how does one obtain these social media and digital marketing certifications that can clearly help you get hired in today’s job market? I’m glad you asked.


Tod Meisner


Below you can find a comprehensive list of both FREE and paid social media and digital marketing certifications easily available online today!


FREE HubSpot and Facebook Certifications

FREE HubSpot Courses

HubSpot Social Media Certification

HubSpot SEO Basics

Facebook Blueprint Courses 

Facebook For Business


FREE Google Certifications

Google Ads Certification   

Google AdWords Display

Google AdWords Mobile

Google AdWords Video

Google Search Certification

Google Analytics Certification

Analytics For Power Users

Google Analytics 360

Google Digital Garage

Learn With Google

Google Data Studio

Google Tag Manager Fundamentals

Google Display and Video 360 Certification 

Google Campaign Manager Certification 

Google Creative Certification 

Google My Business

Google Ad Mob

Google Digital Unlocked

Google Search Ads 360 Certification 


FREE Digital Marketing Certifications

Fundamentals of Digital Marketing

Search Engine Marketing Certification 

Sales Funnel Mastery

E-Commerce Certification 

E-Mail Marketing Mastery Course

E-Mail Marketing Certification 

YouTube Certification

SEM Rush Academy

Amazon Advertising

Adobe Help Tutorials

Canva Design School


PPC University

SEO Training Course

Unbounce Landing Page Course

Content Workshop Copywriting
Content Workshop Graphic Design

Blogging for Business

Emarketing Blogging Certification 

Content Marketing for B2B

Content Marketing Certification 

Graphic Design Basics

Managing A Freelance Business

Finding A Job As A Content Marketer

Udemy’s Complete Digital Marketing Course


FREE Social Media Certifications

Snapchat Advertising Certification

Twitter Flight School

Social Media Analytics

Social Data Analytics

Marketing on YouTube

Marketing on LinkedIn

Marketing on Twitter

Instagram Stories For Business

Social Media Monitoring

What Is Social?

Social Media Ethics

Social Media Bootcamp

Facebook Masterclass

LinkedIn Marketing

Twitter Marketing

Other FREE resources and courses to help you level-up

PAID Certifications

National Institute for Social Media Certifications 
Cision University Program

Cision PR Software Certification

ConvertedU by Lead Pages

Facebook BluePrint Certification – $150 per exam

GetResponse Digital Marketing Certification – $199 per course

Hootsuuite Platform Certification – $99 

Hootsuite Social Marketing – $199

Hootsuite Advanced Social Advertising – $249

AMA Digital Marketing Certification – $349

Copyblogger Content Marketing Certification – $399

Academy of Influencer Marketing – $95

Advanced Social Media Strategy – $999

Digital Marketing Institute Certifications – $1,995 and up
Online Marketing Certified Professional – Varies

StackSkills – Varies


Whether you are a current marketing professional, a marketing professor, or a student looking to get hired, these recommendations should be useful to you. 


Tod Meisner Digital Marketing


Complete as many as you are able to use your newly gained skills and knowledge to get that first job, earn that sought after promotion or to remain on the cutting edge in your area of expertise. 


So what about you? What online social media and digital marketing certifications have you obtained that you’ve find to be valuable?



A proud ESFJ and Nurturer, I’m a challenger of people. I remain deeply concerned about the relational health and harmony of my teams. I am committed to protecting values and principles while understanding how certain actions, behaviors and initiatives affect people. Let's connect on Twitter: @todmeisner