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Career Growth

Using Twitter to Advance Your Career

By on

January 30, 2018

- Career Growth

Twitter wasn’t always my favorite social media platform. In fact, if you ask my former colleagues that remain with Conference USA, they may remember how hesitant I was to sign up for the platform and begin to leverage it with the league.

 

I’ll remind you that this was around 2008-09 when people were sending just under 300,000 tweets per day. It was mostly a conversation platform and because I wasn’t familiar with the interface, I didn’t “get it.”

 

However, it didn’t take long for me to come around on its usefulness. I soon saw its business value and I’ve been fairly addicted to Twitter ever since. As most people know, worldwide Twitter usage spikes during prominent events, specifically sporting events, with the World Cup and Super Bowl setting usage records each time an event is held.

 

It can be a communal platform that offers near real-time conversations. Despite these items, Twitter still isn’t as popular universally as some would think, especially among 18-29 year olds. This demographic makes up about 36% of all Twitter users. Compare that to Instagram, where 32% of all internet users are using the platform and a whopping 59% of Instagram users are between the ages of 18-29.

 

During my time as an Auburn University adjunct instructor this past fall, students expressed an interest in learning more about Twitter. In the class of 20 public relations students, many felt they weren’t fully aware of how they could leverage the platform as they prepared to enter the “real world.” Most admitted they could see the value, but weren’t sure how to devote the proper time to it.

 

Most people use social media tools in many ways for many reasons and thus there is no “secret sauce” for how to get the most out of Twitter. However during my active usage, I have found many ways to take advantage of the platform during my career. Below is a modified version of my presentation to the class at Auburn.

 

I hope you can take away the following key points and make the most of all Twitter has to offer in order to advance your career.

 

Growing Your Network

It may seem cliché, but in order to further your career you must network, network, NETWORK. Twitter is such a natural way to connect with people because over time you learn more about people’s personal and professional interests. To take that further, you can choose when you want to engage in a conversation and even jump into interesting conversations between other people without it being awkward or inappropriate.

 

There are many great people in my network who I’ve met via Twitter and still mainly interact with them on the platform. I’d argue that these relationships are as “real” as some I’ve had with people I interact with interpersonally each day. Many of the people I spent time interacting with during my recent job search were Twitter connections. Some offered advice while others offered people to contact and organizations to consider in my job search.

 

                 

Keeping Tabs on Things That Interest You

The students really liked hearing that they could make Twitter whatever they wanted it to be. By that I meant you can follow those people, brands or whoever it may be that interests you. It can then serve as a de-facto news aggregate or personal RSS feed. For me personally, I follow many national sports writers, beat writers covering my favorite sports teams, #smsports professionals, marketing professionals, thought leaders, entrepreneurs and more.

 

Whatever field of work you’re in, I’m willing to bet that there is an awesome community of like-minded individuals from it on Twitter. Whether you want to connect with young professionals or journalists and PR professionals, Twitter is the perfect tool for keeping your pulse on what’s going on.

 

                   

Twitter Chats

My final item is more of a mini listicle. Another great way to expand your network on Twitter and use it to advance your career is to follow Twitter chats. While chats typically take place once a week or month, by participating you are able to find individuals to follow and engage with over time. Here are a few chats to get you started:

 

  • #U30Pro: Focuses on issues and trends surrounding young professionals. Hosted by @u30pro. (Thursdays at 8pm ET)
  • #Jobhuntchat: Focuses on advice, issues and items for those looking for jobs. Hosted by HR professionals with @JobHuntChat. (Mondays at 9pm ET)
  • #ypsportschat: Focuses on current events impacting young athletics PR professionals. Host by @ypsportschat. (Tuesdays at 9pm ET)
  • #internpro: Focuses on young professionals and connects them to mentors and offers career advice. Hosted by @youtern. (Mondays at 8pm ET)
  • #raganchat: Focuses on issue and trends for PR professionals. Hosted by @ragancomms. (Tuesdays at 3pm ET)
  • #simplychat: Focuses on social media trends to help you connect, create and convert. Hosted by @simplymeasured. (Thursdays at 2pm ET)
  • #hootchat: Focuses on social media trending topics for social media and marketing professionals. Hosted by @hootsuite. (Thursdays at 3pm ET)
  • #omcchat: Focuses on advice, issues and items for those looking for jobs. Hosted by HR professionals with @OmChat. (Fridays 12pm ET)
  • #journchat: Conversation between journalists, bloggers and public relations folks. (Mondays at 8pm EST)
  • #sproutchat: Focuses on digital marketing trends to help you grow your business. Hosted by @sproutsocial. (Wednesdays 3pm ET)

 

                   

Twitter can be many things for many people. If you consider the above tips, is can be a social media platform that helps you advance your career. Always remember, you are the brand on Twitter. Therefore, the way you package yourself and interact can determine how it helps you in your career.

 

You’ve got to portray and package yourself as someone that knows your values and what you want to achieve. If you stick to your core objectives and branding, Twitter can be a valuable resource to help you advance your career. In the end, it’s up to you to decide whether you want to just have fun on social media or use its full potential to help you advance your career in ways you never thought possible.

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Career Growth

My FOS Reflections

By on

November 3, 2017

- Career Growth

This article was originally posted for Front Office Sports.

 

I’m hoping some of you missed reading my weekly posts because I know I have missed writing them. When I set out to produce content for Front Office Sports while on the job hunt, I wasn’t sure how the partnership would go or if I would have enough content to bring value to all of you.

 

But, I really wanted an outlet to share my thoughts and feelings. Thankfully, Adam was gracious enough to include me as a contributor for FOS as a way to expand my audience, continue writing and to help others. Little did I know along the way, not only I would realize the value in the content I was offering, but I would also meet, network and collaborate with some really great industry professionals.

 

Initially, in my mind, I anticipated I would find a job rather quickly and FOS would be a blip on my radar while I was unemployed. I can tell you now I am glad things didn’t work out that way. Before I get too far into this, I want to let everyone know I will provide some takeaways in this post and I’ll try not to get too sappy.

 

But, I’d be remiss if I didn’t reflect back on my experience writing for FOS. Although my impact may have been minimal, I’m glad I’ve been a small part in helping FOS grow into the leading multi-platform publication and industry resource covering the ever-changing landscape of #sportsbiz.

 

For those that aren’t aware, I recently accepted a role with Aflac at its worldwide headquarters in Columbus, Ga. My fancy title is Digital Marketing and Media Coordinator, and I’ll be a key member of its Digital Marketing team working on lead generation campaigns for its broker and agent segments.

 

As a result, my content production for FOS has slowed considerably. I will no longer have a weekly article, but I hope to contribute from time to time. Before I go, I wanted to share a few “dos and don’ts” I learned on my job search. As I’ve said repeatedly, I’m no expert on this subject, but I want to share my experiences in hopes it can help just one person endure a job search or stretch of unemployment.

 

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Don’t Settle

I’ve used a variation of this phrase in my writings, but don’t ever settle for less than you think you are worth. Choose your words and actions wisely. I hinted at getting a job offer pulled in a previous piece and I want to elaborate on that experience. It was a Friday when I was offered the job and I requested to take the weekend to confirm.

 

When I reached out to the hiring manager, I asked a few more clarifying questions and also countered on title and salary. Looking back, I don’t regret taking that action, but I should have handled it differently. The way the company interpreted my counter is obviously why the offer was pulled and it really stung my confidence.

 

I caution you to ask all the appropriate questions during the interview and offering process. Be mindful of your tone and actions. But, don’t ever settle. If you feel you are worth more than they are offering, don’t be afraid to walk away.

Stay Positive

I must be honest here. I don’t possess some magic elixir or potion that will help you to remain positive during tough times. But, I can tell you that positivity is a choice. 

 

YOU ultimately control your attitude each day and how you will react and handle situations. You can’t allow your hardship(s) to get you down. Use your support system, use your writing, use prayer. Heck, use whatever it takes to remain positive. 

 

It all begins and ends in your mind. What you give power to in your mind, has power over you, if you allow it.

 

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Find An Outlet

By outlet I mean something to occupy your time that you enjoy. For me it was both creating content and working out. When you’re married to a personal trainer, it’s kind of hard to not be dragged to the gym when you have extra time in your day. To my surprise, and to her delight, I really liked and began needing that outlet.

 

She designed programs for me that were just enough work to see results, but not so hard that I’d lose interest. The time also helped me clear my head of any negative thoughts and better align the positive thoughts I had around creating content, connecting and looking for my next opportunity. For you this may be drawing, journaling, swimming, horseback riding, or whatever. If this outlet helps you stay positive, do it.

 

Network, Network, Network

I honestly believe that I wouldn’t be where I am currently without the help and support of my network. This includes your core connections and acquaintances as well as your lost connections. Leverage all of those people who have impacted your career.

 

Don’t ask much from them either! Call them to catch up, call them to spill your guts, call them to seek their opinions. Don’t immediately ask them for a job or for help. Use them to gain a new perspective on your approach and to seek guidance. During these conversations, opportunities will arise and you’ll eventually get your chance to ask for help.

 

Keeping in touch with this support system and showing thanks and gratitude to these individuals will get you through any tough time that you may face. I want to leave you with a quote from Matthew Kelly. Kelly is the founder of Dynamic Catholic and his book Resisting Happiness truly changed my life.

 

No matter your denomination, I urge you to read this book and learn about how you can overcome resistance to become the best version of yourself. I used a lot of his principles to help guide me during my job search, and I believe they can help anyone when faced with adversity.

 

“Life is messy, but nobody can take your hope from you. And if there is one thing that resistance hates, it is hope. So hold onto your hope no matter how messy life gets, and share it with everyone that crosses your path.”

 

I always remained hopeful and I incorporated FOS content as a platform to share it with more people than I ever could have imagined. I can’t thank Adam and Co. enough for this opportunity. I look forward to being able to contribute content in the future.

 

Until then, be hopeful my friends and try to share that hope with everyone that crosses your path.

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Career Growth

How Long Will This Take? “Two Weeks…”

By on

August 22, 2017

- Career Growth

In the past, I’ve compared looking for a new job to playing the dating game. You’re ultimately trying to find a new spark and connection that will hopefully lead to commitment. This isn’t an easy process. Whether you are dating different people or going on two job interviews per week, the time and energy spent can be exhausting.

 

Most times you want to have an instant spark so you can move on with your new relationship. The problem is that nothing moves fast. I’ve told you that part before. You can expect to possibly be on the job hunt around six to eight months. But, I wanted to expand on job hunting a little bit and let you in on a little secret.

 

There’s a secret code phrase used in the HR and job hunt world that is thrown around like candy. At first it will give you hope, but ultimately you will know that it just means more waiting. You better get used to hearing one phrase…“two weeks.”

 

Two Weeks

Two weeks. Doesn’t sound that bad does it? It sounds like a perfectly reasonable time frame and speed at which a big decision such as a hiring should take. It’s just like Tom Hanks in The Money Pit though, and “two weeks” starts to become just a saying, not a reality. Two weeks is about the fastest anyone will move, and many times I’ve learned the phrase can be a place holder so they have something to tell you when you ask about the timeline for a decision.

 

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From the initial contact you have with a potential employer, to scheduling that first interview, to ultimately meeting the hiring manager in person (if you make it that far), you will need to allow at least two weeks. You just have to. You must be aware of that and be prepared to play the long game. All companies move at different speeds, and more often than not each speed is slower than the last one you encountered. Even if a company appears to be nearing a decision quickly, I can almost guarantee you that just the decision making process alone may take at least two weeks.

 

Control What You Can Control

You must understand there are many factors at play in a process like this. You also have to remember you’re not always aware of what is happening on the side of the employer or with the hiring manager. The hiring manager may be playing by a set of rules they can’t control that is dictated by internal factors. Maybe something came up personally for one of the people involved and the decision is delayed. This type of information may or may not be relayed to you. This is why it is important to build a solid relationships with your point of contact at HR.

 

In my experiences, most HR professionals are very helpful and will guide you through the process if you keep in touch with them regularly. Ask questions about the company or position each time, along with the status of the pending decision. Ask them how they are and be conversational. I would pass this advice to anyone. You can never reach out to the HR folks enough while waiting for a decision. It will show your willingness to work for them.

 

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Lessons Learned

I recently had an experience where I was interviewing in person for the second time. I felt like I had played all of my cards right and this was going to be the engagement that sealed the deal. He assured me that they were moving quickly because they needed to fill this position to begin some new marketing initiatives. When I asked him “how quick” is “quick” he said I’ll be making a decision “this week.”

 

That interview was on a Wednesday. Even though I knew that was an ambitious timeline and was a bit skeptical, who was I to not take him at his word. Then Friday came and went with no word from HR. I reached out to HR on the following Monday and was assured no decision had been made. I reached out to HR again heading into the weekend and got the same assurance. But now one week had passed.

 

The next Monday went by with no word. I reached out on Wednesday to HR for an update and still was told they had no update because the hiring manager hadn’t told them of his decision. So now “quick” is at the ever-popular two week mark. It wasn’t until the following week, nearly three weeks later, when I was finally told of the decision. And sadly for me, I wasn’t the one chosen.

 

However, because of my relationship with the HR contact, I didn’t feel like I was being strung along. I trusted her that there were factors beyond her control delaying the decision.

 

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Stay Positive

I tell you all this not to scare you or come off as bitter or cynical. I’m telling you this to prepare you for the grind that is the job hunt. You can’t allow the long process to get you down. You must persevere and use the tools I’ve been equipping you with to stay positive. For me that has been utilizing my network of support, praying, eating right, working out and writing for outlets such as this one.

 

Because I have stayed true to my beliefs and my approach, I know that I am nearing a breakthrough in my search. Even if it has taken a long time to make some gains, I feel like I’m about to leap over the goal line for a touchdown. If anyone else is tired of constantly hearing “two weeks” and would like to discuss how to stay aggressive on the job hunt, feel free to reach out in the comments, on Twitter or drop me a line.

 

As I’ve stated before, I’m no expert, nor do I have all the answers. But through my writing and experiences, I hope to be able to help someone facing a similar situation. If I can help anyone, in any way, I’d be more than happy!

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Career Growth

The Job Hunt Is Like Dating

By on

August 9, 2017

- Career Growth

This post (The Job Hunt is Like Dating) was originally posted on Front Office Sports.

 

As I inch closer to to landing my next full-time job, it’s becoming more apparent every day that I’m playing the field. Yup, just like when you’re looking for the right person to date or settle down with, the job hunt is like dating. Now I don’t claim to be a “player” who was playing the field that much in my personal life, but the parallels are just too striking.

 

In both dating and job-hunting, two strangers come together, seeking to find a spark and commonalities. That rapport will then make both parties want to meet again and eventually be together for a long-term commitment. Three steps help guide both dating and job-hunting.

 

The first step is researching prospects and trends to find the perfect match.

 

The second is succeeding in building interest and a connection with the other person or company.

 

The third step is agreeing to be together, putting in the effort to fuel a long-term connection.

 

Sounds so easy right? Well it’s not! Knowing those basics steps will help you navigate your search, but I’m here to pull back the curtain a little further and let you in on my reasons why the job hunt is like dating.

 

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Nothing Moves Fast

Be prepared for a long chase. A long courting period if you will. Both finding the right employer and the right companion should take time. Not only should it take time, it will. Both of my most recent job-hunts have taken close to eight months or more. I went into this one prepared for it to take at least that long, and it has. It was close to six months before I began to get real strong leads and begin to get interviews.

 

There are a lot of job postings and a lot of clutter to cut through in order to get noticed and get an interview. You must remind yourself consistently that nothing moves fast. You may apply for a job and four months later you hear from HR. All companies move at different paces and each pace is slower than the next.

 

Stay the course and pursue those leads and in time (usually a long time) the right opportunity will present itself as a result of your effort and perseverance.

 

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Nothing Will Be Given To You

You can follow my networking tips all you want, but it’s still up to you in the end. You have to work for what will eventually come your way. Nothing will be given to you. You may hear of the “old boy” network or maybe you’ve experienced someone get something you didn’t think they deserved because of who they knew.

 

Well, I can tell you that a situation like that most likely won’t happen to you. The vast majority of people have to work for all that is given to them. Never approach the job-hunt like you’re a “shoo-in” or that anything is promised to you. Work hard and put your best self forward. Don’t let that Imposter Syndrome creep in.

 

Have confidence in your abilities, connect with others, own your successes and avoid comparing your situation to anyone else’s.

 

Pursue All Leads

This is the part where, for me at least, the job-hunt has been the closest to dating. You must get comfortable playing the field and pursuing all the leads that you have.

 

In the last month I’ve had phone interviews, in-person interviews, more in-person interviews and even a job offer for a brief moment (more on this later…). You have to get comfortable in telling each suitor that they’re the one. They don’t need to know that you have a variety of suitors. That is your business. If the timing is right they will be the one. But, the timing has to be right.

 

It’s nice to be wanted and it’s nice to have choices, but sometimes the first choice is the one you take if you have to take care of your family. That said, don’t be afraid to keep the relationships you built intact, and continue to pursue leads even if you accepted an offer.

 

You have to look out for yourself and what is best for you and your family. Don’t get too romantic about a job or job offer. If another opportunity comes along that can better your life, take it. Trust me, you’ll regret not playing the filed and looking to find the best opportunity out there.

 

The day will finally come when you’re in the right job, for the right reasons, and your contributions will be balanced by support and the opportunity to grow. Much like my marriage, you will be fully invested and eager to put time and work into the relationship. Now, if only I can find a job as “perfect” as my wife.

 

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Stay Optimistic

This last point may be the most important. I’ve written this many times before, but the best way to further your personal growth is through positivity and proactivity. If you aren’t doing these two things, you will be unprepared to take action when faced with adversity. You must always stay positive and remain optimistic.

 

YOU ultimately control your attitude each day and how you will react and handle situations. If you allow the grind of dating, I mean job-hunting, get you down then you may tell yourself it’s impossible to find “the one.” You can’t allow the long process to get you down. Use your support system, use your networking, use prayer, use whatever it takes to remain positive.

 

I know that I am nearing to a breakthrough in my search. Even though it has taken a long time to feel like I am close to the goal line, I have remained positive throughout the entire process. I’ve remained mindful that I’m attacking this challenge the right way. I’ve even managed to stave off Imposter Syndrome when it creeps in.

 

If anyone reading this wants to connect or discuss how to attack their next job-hunt, feel free to reach out in the comments, on Twitter or drop me a line. I don’t claim to be an expert, or have all the answers. But through my writing and sharing my experiences, I hope that I can help someone facing a similar situation. If I can help anyone through this process in any way, I’d be more than happy.

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Career Growth

People Want To Help

By on

April 29, 2015

- Career Growth

Life is full of challenges. Regardless of the challenges we encounter in life, I’ve learned their weight and impact is lessened when we are able to connect with others who want to help. It may sound cliché, but I’ve found it to be true during my recent difficult times…People want to help.

 

Now, I promise my topics won’t all trace back to me losing my job, but this one is especially compelling to me. I also hope that some of the items I mention here will be useful to others.

 

Something I wasn’t sure of before I lost my job, but am now, is that people truly want to help when you are in need. While you like to believe your friends and family have the same principles as you, you’re never really quite sure. And, you always hope that you’re never in a situation where you need to rely on others or reach out for help.

 

People Want To Help

But, I kept hearing over and over from friends and family in the last few weeks that they were there for me if I needed help. Many also advised me to reach out to many different groups of people, because they would want to help as well.

 

I know that in my adult life, from time to time, I’ve seen others struggle and felt compelled to help or reach out. It wasn’t always the easiest thing for me to do; it just felt like the right thing to do. You may not even be asking for “help” but you don’t want to seem desperate or needy.

 

I think the first step, the reaching out, can be the most difficult for people. People want to help or even just talk about what issues you may be facing, but they aren't often sure how to begin the dialogue. Therefore, if you don’t initiate and seek the conversation, it may never take place.

 

So, I hope the following tips from someone who has been on both sides of this situation will help others as they either feel the need to seek help or hope to help others who may need it.

 

 

Just say anything

Have you ever received a note from someone unexpectedly and ended up being upset about it? I’m assuming rarely or never. You were just happy they contacted you in any way and it didn’t matter the context of the letter. The contact outweighs the context, so say anything! The initial contact will prompt future dialogue.

 

Be honest

The old saying goes -- honesty is the best policy. That holds true when you want to reach out to someone for help or to help someone in need. Be honest and forthright when you make contact. Don’t be afraid to be upfront about what is bothering you or if you have a concern for someone else. People appreciate honesty and it will build a solid foundation for your dialogue.  

 

Don’t be afraid to ask for help

If you are in need of some help or guidance, just be honest and come out and ask for help. If you are afraid people may perceive it as needy or desperate, don’t. Friends and confidants will be flattered that you feel they can help in any way. I’ve seen first hand in the last few weeks how receptive people are when you seek their help or advice.

 

Reach out to “weak” contacts

Lastly, if you’ve reached out and made contact with your trusted confidants, but are in the position where further networking may be needed, reach out to your “weak” contacts. Those people who you’ve lost contact with or haven’t spoken to in a while. Maybe you’ve had a close relationship before and for one reason or another that contact has lessened.

 

Trust me, they will be happy that you reached out and it will also start a fresh dialogue. It is all about the contact. Then follow what I’ve said above once you make the re-connection: be honest and don’t be afraid to ask for help.

 

Life isn’t easy. Life throws challenges your way and those challenges usually make us stronger. Along the way, as you face these challenges, no matter how big or small, you don’t have to face them alone. Remind yourself that daily. You are not alone in this mortal coil and you are surrounded by many people who truly want to help.

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