By realizing the importance of this customer service outlet and developing strategies to be responsive on social, our clients are prepared to deliver excellent customer service.
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Digital Marketing
I’ve published another blog for Verge Pipe Media in my series on the agency/client relationship. I learned a great many things while at Account Executive College last spring and my third post is about maintaining accountability with your clients.
Career Growth
Leading clients is a contact sport. It’s one of the most important things I learned while at Account Executive College. This means that if I’m going to lead our clients successfully, I must be in front of them consistently and speak with them frequently.
Career Growth
Leading clients is a contact sport. As the Executive Director of Client Leadership (fancy title I know!) at Verge Pipe Media, I’ve learned that I have to roll up my sleeves and get dirty if I am to lead our clients successfully.
Digital Marketing
It may be hard to “un-boring” your service (think engineering, finance, banking, etc.) but it’s not about making something that isn’t flashy, into something flashy. Rather, it’s creating content and offers that compel people to want to learn more about how your business can solve a particular problem. Inbound marketing for boring industries is all about producing educational content that shows you are the trusted resource in the industry.