By realizing the importance of this customer service outlet my clients are prepared to deliver excellent customer service.
It may be hard to “un-boring” your service (think engineering, finance, banking, etc.) but it’s not about making something that isn’t flashy, into something flashy. Rather, it’s creating content and offers that compel people to want to learn more about how your business can solve a particular problem. Inbound marketing for boring industries is all about producing educational content that shows you are the trusted resource in the industry.