Snapchat is a toy. Is that a bad thing? No. Does that mean that you can’t enjoy it? No, that’s what toys are meant for. But, what I’m trying to say is that Snapchat isn’t the platform for everyone to obsess over if you can spend your ad dollars smarter in other areas.
The most recent statistics prove that video not only works, but works well. In fact, 92% of mobile video consumers share videos with others.
According to a recent Inbound Marketing study of 11 top industries, higher education institutions ranked 7th when it comes to using Inbound Marketing as their primary approach to marketing.
Data analytics and advanced statistics are changing the way people watch and participate in sporting events. While RFID technology is allowing for new applications each year, we at VPM wanted to concentrate on the top three RFID applications in sports.
Recently I spoke with Lora Wey, Executive Director of Annual Giving at Illinois State University, to pick her brain about what tactics ISU has used to break annual giving records.