Career Growth

Twitter wasn’t always my favorite social media platform. In fact, if you ask my former colleagues that remain with Conference USA, they may remember how hesitant I was to sign up for the platform and begin to leverage it with the league.

 

I’ll remind you that this was around 2008-09 when people were sending just under 300,000 tweets per day. It was mostly a conversation platform and because I wasn’t familiar with the interface, I didn’t “get it.”

 

However, it didn’t take long for me to come around on its usefulness. I soon saw its business value and I’ve been fairly addicted to Twitter ever since. As most people know, worldwide Twitter usage spikes during prominent events, specifically sporting events, with the World Cup and Super Bowl setting usage records each time an event is held.

 

It can be a communal platform that offers near real-time conversations. Despite these items, Twitter still isn’t as popular universally as some would think, especially among 18-29 year olds. This demographic makes up about 36% of all Twitter users. Compare that to Instagram, where 32% of all internet users are using the platform and a whopping 59% of Instagram users are between the ages of 18-29.

 

During my time as an Auburn University adjunct instructor this past fall, students expressed an interest in learning more about Twitter. In the class of 20 public relations students, many felt they weren’t fully aware of how they could leverage the platform as they prepared to enter the “real world.” Most admitted they could see the value, but weren’t sure how to devote the proper time to it.

 

Most people use social media tools in many ways for many reasons and thus there is no “secret sauce” for how to get the most out of Twitter. However during my active usage, I have found many ways to take advantage of the platform during my career. Below is a modified version of my presentation to the class at Auburn.

 

I hope you can take away the following key points and make the most of all Twitter has to offer in order to advance your career.

 

Growing Your Network

It may seem cliché, but in order to further your career you must network, network, NETWORK. Twitter is such a natural way to connect with people because over time you learn more about people’s personal and professional interests. To take that further, you can choose when you want to engage in a conversation and even jump into interesting conversations between other people without it being awkward or inappropriate.

 

There are many great people in my network who I’ve met via Twitter and still mainly interact with them on the platform. I’d argue that these relationships are as “real” as some I’ve had with people I interact with interpersonally each day. Many of the people I spent time interacting with during my recent job search were Twitter connections. Some offered advice while others offered people to contact and organizations to consider in my job search.

 

                 

Keeping Tabs on Things That Interest You

The students really liked hearing that they could make Twitter whatever they wanted it to be. By that I meant you can follow those people, brands or whoever it may be that interests you. It can then serve as a de-facto news aggregate or personal RSS feed. For me personally, I follow many national sports writers, beat writers covering my favorite sports teams, #smsports professionals, marketing professionals, thought leaders, entrepreneurs and more.

 

Whatever field of work you’re in, I’m willing to bet that there is an awesome community of like-minded individuals from it on Twitter. Whether you want to connect with young professionals or journalists and PR professionals, Twitter is the perfect tool for keeping your pulse on what’s going on.

 

                   

Twitter Chats

My final item is more of a mini listicle. Another great way to expand your network on Twitter and use it to advance your career is to follow Twitter chats. While chats typically take place once a week or month, by participating you are able to find individuals to follow and engage with over time. Here are a few chats to get you started:

 

  • #U30Pro: Focuses on issues and trends surrounding young professionals. Hosted by @u30pro. (Thursdays at 8pm ET)
  • #Jobhuntchat: Focuses on advice, issues and items for those looking for jobs. Hosted by HR professionals with @JobHuntChat. (Mondays at 9pm ET)
  • #ypsportschat: Focuses on current events impacting young athletics PR professionals. Host by @ypsportschat. (Tuesdays at 9pm ET)
  • #internpro: Focuses on young professionals and connects them to mentors and offers career advice. Hosted by @youtern. (Mondays at 8pm ET)
  • #raganchat: Focuses on issue and trends for PR professionals. Hosted by @ragancomms. (Tuesdays at 3pm ET)
  • #simplychat: Focuses on social media trends to help you connect, create and convert. Hosted by @simplymeasured. (Thursdays at 2pm ET)
  • #hootchat: Focuses on social media trending topics for social media and marketing professionals. Hosted by @hootsuite. (Thursdays at 3pm ET)
  • #omcchat: Focuses on advice, issues and items for those looking for jobs. Hosted by HR professionals with @OmChat. (Fridays 12pm ET)
  • #journchat: Conversation between journalists, bloggers and public relations folks. (Mondays at 8pm EST)
  • #sproutchat: Focuses on digital marketing trends to help you grow your business. Hosted by @sproutsocial. (Wednesdays 3pm ET)

 

                   

Twitter can be many things for many people. If you consider the above tips, is can be a social media platform that helps you advance your career. Always remember, you are the brand on Twitter. Therefore, the way you package yourself and interact can determine how it helps you in your career.

 

You’ve got to portray and package yourself as someone that knows your values and what you want to achieve. If you stick to your core objectives and branding, Twitter can be a valuable resource to help you advance your career. In the end, it’s up to you to decide whether you want to just have fun on social media or use its full potential to help you advance your career in ways you never thought possible.

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Career Growth

You have all these great ideas floating around in your head don’t you? Oftentimes so many of those ideas wake you up during the night, so you jot them down in your phone or on a notepad. Raise your hand if this has happened to you. Have you thought about blogging?

 

How many of you spend your time commenting on stories or having discussions on Twitter? Don’t you wish you had a more long-form outlet to formulate your thoughts? Have you thought about blogging? Well, start a blog!

 

“What a great idea,” you say, right? Followed by “how the heck do I get started?” Or you may say, “nobody will read what I have to say.”

 

There’s so much information out there on the web and so many opinions being posted each day. How will I stand out? Who will listen to me? How do I even get started? I don’t really even have the time to blog. Blah, blah, blah.

 

Don’t let all these questions or doubts hold hold you back. I have a good friend who is battling this right now (you know who I’m talking about Brett!) In trying to figure out a way to kick his ass in gear, I decided to write this blog in the hopes it spurs him into action.

 

If along the way I turn on the green light for someone else, well that will be a bonus. I’ve been blogging for slightly over two years and I didn’t know much about doing it when I began. But I needed an outlet, so I simply set up a WordPress site and off I went. I promise that blogging can be simple and relatively easy. It can also be very rewarding.

 

Below are my five reasons to start blogging today.

 

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Setup is Easy

Choosing where you want to build a blog is the first step you have to take and shouldn’t be a deterrent. I’m going to go out on a limb and assume you’ve heard of WordPress.

 

This is where I host my blog and I suggest that you do as well. WordPress is one of the biggest platforms in the world with more than 82 million active users. The platform is simple to use with countless plug-ins and add-ons. It offers tons of themes and layouts, plus there’s a massive support forum if you ever get stuck. Your blog will look sleek and functional, it will allow people to interact with you easily and your content can be shared, commented on, and so on.

 

Medium is also a very popular content platform, as you should know by now if you follow Front Office Sports. The platform allows anyone to publish pretty much anything and it works hard to guarantee that visitors only see good stuff. Medium is built to reward content for its quality and even if you decide to build a blog on WordPress, it’s worth also posting your blogs on Medium to help with exposure.

 

Connections/Networking

If you’ve been reading my recent blog posts, you should by now know the importance of networking. Working to connect with people and learning from their experiences and friendships is vital to your career development. It also is an important factor when blogging.

 

Blogging about your thoughts and ideas allows you to share these thoughts with others in your network. It helps to strengthen existing bonds and expose you to new opportunities.

 

You should always look to nurture and expand your network and there’s no better way than to do it through blog writing. As you begin to blog more often and have more discussions with your network, you won’t ever have to worry about running out of topics. There should always be topics and ideas percolating in your head that make for perfect blog content.

 

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Research/Learning

Another positive aspect of blogging is very often you need to do extra research on a topic or topics before you begin to write about them. I’ve stressed this before, but continuing to learn throughout your life is a must. You can never let yourself feel like you know it all. Trust me, you don’t.

 

Reading, researching and learning should be constants as you get older. Exposing yourself to new ideas, stats and ways of thinking will only make you smarter. It can also help you meet new people and expand your network. Consider joining a book club or exchange. This kills two birds with one stone and allows you to read and meet new people.

 

It will most likely expose you to new ways of thinking and options which at first may be different from yours currently, but will change your perspective and open your eyes to new idea. Then you can apply what you’ve learning into a new series of blog topics.

 

Share Your Expertise

Blogging is an excellent outlet for sharing your expertise on various topics and getting those swirling thoughts out of your head. Do you often feel like you want to contribute to a topic but don’t have the platform? Do you feel like your comments are getting swallowed up on other platforms?

 

Starting a blog gives you that place to tell your story and give your side. Don’t worry about if anyone will read it, or if you show up in search or even if someone else has written about the topic 100 times. If it is an outlet for you to write and write about things you feel passionate about, do it. You won’t regret sharing your expertise through your blog.

 

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Writing Is Good

Writing reduces stress. Getting those thoughts out of your head is a good thing. Writing these things down helps to shrink them to a point where they are life-sized and manageable. Writing also is empowering in that way.

 

When we can manage our thoughts, ideas and other items into well-written blog, it can make navigating life much easier. There is research out there that believes blogging might trigger the release of dopamine in the brain, similar to stimulants generated by activities like running, listening to music or playing video games.

 

Having a platform to express yourself, as well as the ability to connect with other individuals experiencing similar circumstances, is not only therapeutic but allows for an added sense of community and empathy. Whether it is reducing stress, changing your state of happiness or making you more self-aware, writing ultimately changes your mind. Which in turn can change your life!

 

If nothing else, writing a blog will remind you that no one else is the author of your story. So get off your ass and set up that blog today. Tell the story you were born to tell.

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Digital Marketing

In a recent dialogue with #smports and #highered pro Chris Yandle, he brought up some great points about some of the hardest elements that PR pros struggle with when it comes to social media.

His quote was perfect . . . “Too many PR people treat social media like a megaphone rather then a conversation.” That is so spot on. Many brands and companies still treat social like a one way conversation. Using the old “spray and pray” method, they just shout their messaging and don’t try to make their content “social” at all.

So, when trying to make sense of how PR pros can get better, Chris listed four elements they need to concentrate on more to be effective. Allow me to elaborate on Yandle’s thoughts and present the four ways social media pros can be more effective on social media.

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The Simple Life

Fear Of Missing Out. FOMO. I know you’ve heard of it. It’s a real thing and both people and brands have trouble with it on social media. I’d be willing to bet that both of those groups fight it on a daily basis.

This ever-increasing checking of social media is leading to many cases of FOMO. Our attention is diverted from our real work and real problems by the escape of social media. I’d be willing to bet many of the posts you see on social media come from brands and marketers trying to capture your attention.

But let’s be real, not everything on social is important (gasp!) and not everything on social needs to distract us from what really matters. So, in an effort to help level off your time spent on social media, let me present my four ways to avoid FOMO so you can become a better version of yourself.

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