I’ve published another blog for Verge Pipe Media in my series on the agency/client relationship. I learned a great many things while at Account Executive College last spring and my third post is about maintaining accountability with your clients.
Leading clients is a contact sport. As the Executive Director of Client Leadership (fancy title I know!) at Verge Pipe Media, I’ve learned that I have to roll up my sleeves and get dirty if I am to lead our clients successfully.